Hello, I’m Carla
I’m a passionate storyteller who operates with a balance of creativity, strategy, and execution.
Storytelling is the through line in my career. I started in journalism because it gave me the opportunity to amplify voices and use stories to provide information and help. As a news producer, I had the privilege of working for top media outlets such as NBC News in San Diego and Al Jazeera (AJ+). At NBC, I produced the Emmy-nominated news special Forecasting El Nino. At AJ+, I conceptualized, curated, and managed the end-to-end production of Food that Matters, a series that explored the ways food provided solutions for many challenges across the world.
As I transitioned my career into marketing, my storytelling evolved from amplifying individual voices to an entire business. Through content, my goal is to help bring a brand’s identity to life.
Throughout my marketing career, I oversaw U.S. marketing and global communications for Eatwith — a Paris-based startup that connects travelers with locals through culinary experiences around the world. In this role, I helped raise brand awareness through managing the day-to-day newsletters, social media content, and company communications. I also served as the point-person for marketing partnerships with brands such as Masterchef USA, Tastemade, and Barilla USA. As the Web & Content Marketing Manager focusing on small businesses at Nextdoor, I created educational and inspiring content to help small businesses grow at a local level.
I’m currently the Digital Content Producer at Visit San Jose. Here, I produce content to help amplify the city’s positive stories, small businesses and neighborhoods, as well as attractions, with the goal of attracting more visitors.
When it comes to storytelling , think of me as a Swiss Army knife. Whether it’s writing, video producing and editing, hosting webinars, content planning, social media management, or event production, I do it all from a place of creative and strategic thinking.
In my downtime you’ll find me spending time with my family, chasing after by 2 German Shepherds, traveling, decorating (and redecorating) my home, getting certified in interior design, running, hiking, and doing barre or yoga.